KASHMIR CORPORATION (Pvt.) LIMITED


Kashmir Corporation (Pvt.) Limited, was incorporated in Pakistan as an airlines sales, marketing and handling company in March 1960.

It is Pakistan's first and oldest GSA Organization, which enjoys the highest market recognition in the country, as it specializes in all aspects of marketing, sales and service of both passengers and cargo on any domestic or international network for any commercial airline.

Most of the travel trade organizations in developing countries usually do not have such a long history as their counterparts in the west, but Kashmir Corporation, has been in existence for the last forty five years and has grown from strength to strength and has maintained its position as a trend setter and one of the leaders of the travel trade, comparable to any commercial aviation company of its size, anywhere in the world.

In March 1960 Kashmir Corporation (Pvt.) Limited was incorporated as an airline sales, marketing and handling company in Pakistan.

Today, it is the first and oldest commercial aviation company enjoying the highest recognition in the country. It specializes in all aspects of marketing, sales and service for both passenger and cargo on any domestic or international network for any commercial airline.

The majority of travel organizations in developing countries do not have service histories of their Western counterparts. Yet Kashmir Corporation has been in existence for 45 years, and has grown from strength to strength maintaining its position as a trend setter and leader in the field of travel trade-comparable to any commercial aviation company of its size, anywhere in the world.


Brief History
Going back in the history of Kashmir corporation (KCL), it is worth mentioning that the company was after a mere six months in business, appointed General Sales Agent for the country’s national carrier, Pakistan International Airlines. In fact, KCL was the first local company in the history of Pakistan to be appointed as GSA and handling agent for the National Carrier.
This appointment was valid at PIA’s three online domestic stations in the Province of Sindh; Hyderabad, Sukkur and Nawabshah besides Hazro, a city near the capital Islamabad. KCL continued its Passenger/Cargo General Sales Agency and ground handling functions up until 1984. At this time however certain changes in the government policy forced the national carrier to resume its own ground handling and other related functions at the above mentioned cities.

As the oldest commercial aviation company and general sales agency in Pakistan Kashmir Corporation has been satisfying the needs of its prestigious clients for 45 years. Though old and established in the travel trade, KCL is progressive and modern in its outlook and attitude. It is managed by a group of highly experienced, qualified and motivated people, and it has always been recognized as a competent organization in every sense of the word.

Infrastructure

Through its network of seven branches, and with the help of 130 experienced and dedicated personnel backed up by computerized accounting, reservations and other related services, KCL has been offering truly outstanding service to its customers.

Its offices are equipped with complete infrastructure to manage both passenger and cargo business for its principals at Karachi, Lahore, Rawalpindi and Islamabad. To maximize its revenues, KCL also conducts its GSA selling activities through the majority of the 380 IATA and 1261 non-IATA agencies licensed throughout Pakistan. Thus it is capable of providing outstanding sales and service throughout the country, while consistently maintaining an excellent image of its principal airlines, as well as its own professional competence.

Financial Stability
One of the unique features of KCL’s growth has been its financial strength. The company has always relied on its own resources and has never borrowed money from any financial institution to meet its obligations, a fact which its bankers, M/s. Standard Chartered Bank, can verify. Thus KCL’s growth has been steady and solid, which has proved an important factor for their principals.

Ownership of Office Premises
KCL owns its entire corporate head office premises, as well as most of its GSA offices, which indicates the company’s firm roots and commitment to the trade. Incidentally, all other GSA companies (except PTE) in Pakistan operate out of rented or temporary premises.

Karachi Sales And Marketing Offices
The Company has six separate passenger and cargo sales offices which, along with its corporate headquarters, are situated on Strachen Road, Karachi. This is considered to be the most suitable location for airline offices, as it is easily accessible to both passengers and travel agents. All KCL offices are well planned and equipped with large show windows for display materials. All the Karachi offices are located in three buildings: Nacon House, PIIA Building and Avenue Centre on Strachen Road and are surrounded by several other travel agencies and airline offices.

Branch Offices:

Lahore Office
KCL’s sales and ticketing office in Lahore is situated in the prestigious Imtiaz Plaza, next to Emirates’ offices. It is fully equipped and functional, and surrounded by the office of various airlines and travel agencies. Large show windows are available for display materials.

Islamabad Office
KCL’s sales and ticketing office in Islamabad is situated in the Blue Area in the city centre, next to the Air France office. This location is considered to be the most appropriate for airline offices.

Customer Liaison
A good, reliable communication system and a large database of customer profiles are the essential ingredients for the success of any sales organization. KCL has the biggest customer-related database which means they can reach the largest number of customers to promote any product. Furthermore, its frontline sales teams and management are highly mobile, and have been equipped with pagers and phones to keep in constant touch with their offices and customers. KCL believes that a call which is immediately answered can get you new business-which is why the company is literally never out of touch.

Organizational Memberships
Kashmir Corporation (Pvt.) Limited is the member of the following well known organizations:

    TAAP – Travel Agents Association of Pakistan
    FAGSA – Federation of Airline General Sales Agents
    Chamber of Commerce & Industry Karachi.
    GSSA – General Sales & Service Agent for Pakistan
    ACAAP – Air Cargo Agent Association of Pakistan

New Kcl Locations Planned
New KCL locations are being planned to be opened in the following cities of Pakistan:

    Multan
    Faisalabad
    Quetta
    Peshawar
    Sialkot

Our Consultancy Services are your added advantages:

    1. Bilateral and Commercial Agreements.
    2. Route Economics and Evaluation.
    3. Pricing and Yield Management.
    4. Traffic Rights negotiations.
    5. Interline Agreements.
    6. Marketing Planning.
    7. Schedule Planning.
    8. Market Research.
    9. Route Planning